At Sprint, we know what our customers want so we have to make data relevant to our customers. We will do this through increasing awareness and education through various channels and we will help customers navigate the new landscape (App Stores, Android, etc.) .
We have identified seven customer segments at Sprint but plan on targeting three key segments:
- Wireless Addicts
- Head of Households
- Multi-Taskers
1. Wireless Addicts
The average age of a wireless addict is mid 30s. This customer visits a Sprint store monthly. The customer wants to know:
- what is the latest Android device?
- what's the best thing in Sprint's portfolio?
- what are the best Sprint applications out there?
The wireless addict ensures they have the latest technology before their friends and are constantly educating people on the latest in wireless technology.
The wireless addict deserved significant focus because they influence other wireless users. We must ensure these customers know Sprint has the best selection and an open environment.
2. Head of Households
The average age of this customer segment is in the mid 30s. 90 percent are female and have mastered the art of texting. Now, they are advancing to social networking and want to update Facebook from their phone. Social networking is a key component for this customer, so Sprint is targeting the customer needs by providing assistance in enabling the customer’s device while educating the customer on device applications. These customers will not learn all device features without assistance.
3. Multi-Taskers
The average age of the multi-tasker is mid 30s. This segment is a combination of approximately 60 percent female and 40 percent male focusing on device usage for business as well as personal productivity. The multi-tasker has minimal interest in social networking, and focuses on speed in task completion. This segment is looking for value, productivity, and assistance in educating them on device usage.
