Our existing customers enjoy the Sprint family, and we see continued success in terms of the number of people turning to Sprint. Sprint also sees an improvement in our churn. We believe the improvement is a result of giving customers what's relevant to them based on what they like to do and then giving them the help they need to do it.
Sprint considers four core pillars the foundation for reinforcing our goal of providing the best value for customers living the wireless lifestyle. Our customers want more than a cell phone which means Sprint must be a leader in providing data.
The four pillars are:
- Pricing Structure
- Best Selection of Devices
- Dependable 3G Network and 4G Leadership
- Ready Now
Pricing Structure
Sprint ensured the pricing structures matched our target audience by making two plans available: The Simply Everything(sm) Plan and Any Mobile, Anytime(sm).
The Simply Everything Everything(sm) Plan
With this Sprint plan, the customer receives unlimited nationwide calling, texting and surfing available in both individual and family plans. This plan secures Sprints existing base of customers by avoiding overage and monthly savings.
Any Mobile, Anytime(sm) with Everything Data Plans
With this plan, Sprint provides unlimited, anytime nationwide calling and texting on any network; 3G data; picture; and video messaging as well as Sprint TV(r); GPS Navigation; NFL Mobile Live; and NASCAR Sprint Cup Mobile(sm). This plan brings in new customers by providing them with unlimited wireless calling and useful device features.
Compare Sprint plans to our competitors:
Additionally we offer our customers:
- Sprint Premier - a premier loyalty program giving customers annual handset upgrades; 25% off accessories; and special anniversary rewards.
- Sprint Right Plan Promise - within six months of signing or extending a contract, the customer may switch to a plan of equal term at no charge without signing a new contract.
- Sprint 30-Day Risk-Free Guarantee: Sprint gives customers 30 days to try Sprint risk free while only responsible for charges based on their actual usage should they choose to discontinue.
- Sprint New-for-You Upgrade Program: This valuable upgrade provides current Sprint customers with savings on the newest, most innovative phones allowing loyal customers to enjoy the same great service while keeping with the latest technology.
Best Selection of Devices
At Sprint, we are device leaders with a strong portfolio of data centric devices like the Android, BlackBerry, WebOS, and WinMo. We promise to offer the best products available.
- We were the first to offer an HD capable product (Instinct ® HD).
- We were the first carrier with comprehensive Green Strategy (Samsung ReclaimTM)
- We launched the innovative mobile hotspot (Mi-FiTM 2200 by Novatel Wireless)
- We delivered the first 4G products in the U.S.
Dependable 3G Network and 4G Leadership
Simply, we are the leader in data. Twice as many people choose Sprint vs. the competition for our Wireless data services. We have the highest post paid data ARPU, 10% higher than ATT, 15% higher than VZW and 80% higher than T-Mobile. 1
3G
Today, Sprint operates America’s most dependable 3G network. The Sprint 3G Network is faster in more places than AT&T’s 3G network, and Sprint has more than 20 times the coverage of T-Mobile’s current 3G network, based on square miles. 2
The Sprint Now Network powers the mobility revolution today.
4G
The Sprint Now Network powers the mobility revolution of tomorrow. Sprint is the first and only national carrier to offer wireless 4G Now. Sprint 4G enables productivity applications previously available only though fixed access and provides business an open platform to enhance and innovate. We expect aggressive expansion with up to 120M populations by 2010.
Ready Now
Ready Now is Sprint’s revolutionary in-store program helping consumers break the fear of their wireless experience. Sprint provides hands-on set up for the customer and education on their handset. The Ready Now experience allows customers the most out of their handsets.
Ready Now ensures the customer leaves feeling fully prepared to use the key services of the device and service plan. Customers can take advantage of the service during initial activation or make an appointment at their convenience.
The Ready Now program is one of the largest drivers of improving customer satisfaction. A third of our customers are less likely to churn if introduced to a Ready Now session in the first 30 days. We've also seen our return rate on PDAs drop by 50% if the customer has gone through a Ready Now session.
1 Source: Nielsen Mobile Insights Q4. Sprint number is CDMA only.
2 "Dependable" based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets from January 2008 to February 2009. Not all services available on 3G and coverage may default to separate network when 3G unavailable.
